Chris sanford
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About Us
" We strive to help business owners develop a solid sales leadership foundation and sales process so revenue targets are realized. We will work to improve sales, productivity and results while maintaining the highest professional standards."
Chris Sanford, Founder
The SMR Group was established to provide hands-on sales management and guidance for firms that are not able to afford full-time professional sales leadership.
As owner and founder, I have over 25 years of experience with both large and small manufacturing companies, working with big box retailers and independent distributors in the electrical and industrial markets.